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The Impact of Digital Media and Artificial Intelligence on the SMEs in Developing Countries: An Exploratory Desk Study
16 references·0 citing·57 second hopsampled
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References

  • 2020Digital Sustainability and Entrepreneurship: How Digital Innovations Are Helping Tackle Climate Change and Sustainable Development1,193 cited
  • 2015The usage of digital marketing channels in SMEs719 cited
  • 2013Digital literacy and informal learning environments: an introduction563 cited
  • 2021AI-enabled business-model innovation and transformation in industrial ecosystems: A framework, model and outline for further research457 cited
  • 2021A mediated model on the adoption of social media and SMEs’ performance in developing countries407 cited
  • 2014Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications305 cited
  • 2021Digital transformation and entrepreneurship process in SMEs of India: a moderating role of adoption of AI-CRM capability and strategic planning220 cited
  • 2021Nexus of Digital Organizational Culture, Capabilities, Organizational Readiness, and Innovation: Investigation of SMEs Operating in the Digital Economy217 cited
  • 2021Towards Sustainable Digital Innovation of SMEs from the Developing Countries in the Context of the Digital Economy and Frugal Environment207 cited
  • 2010Organisational, technical and data quality factors in CRM adoption — SMEs perspective204 cited
  • 2015SMEs engagement with e-commerce, e-business and e-marketing162 cited
  • 2018The SMEs’ technology acceptance of digital media for stakeholder engagement154 cited
  • 2019The Impact of Digitalization and Resources on Gaining Competitive Advantage in International Markets: Mediating Role of Marketing, Innovation and Learning Capabilities

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135 cited
  • 2019Artificial Intelligence Based Commercial Risk Management Framework for SMEs76 cited
  • 2017A taxonomy of digital media types for Learner-Generated Digital Media assignments60 cited
  • 2011Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women59 cited
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