Articlediamond2022

BRAND EQUITY AND STRATEGIES TO WIN BUSINESS COMPETITION

16 citations0/0 files storedJournal of Applied Management and Business (JAMB)

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

Business competition has become normal in the business world. Some business people try hard to win the competition. One of his efforts is to build brand strength. Brand strength in business is very important, because it can increase customer loyalty. Brand strength is also able to encourage customer confidence in the products produced. This can not be separated from the customer's perception of the brand reputation. Brands that have a good reputation will provide more revenue than ordinary brands. This study will describe the strength of the brand in winning the business competition. There are seven indicators used in establishing brand strength. The results of the study indicate the fact that building brand equity or strength can encourage customer loyalty and ultimately win the business competition.

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2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.2011How brand awareness relates to market outcome, brand equity, and the marketing mix 2021Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty 2017The influence of brand image and brand personality on brand loyalty, mediating by brand trust: an empirical study 2017The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa 2017PENGARUH BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, BRAND LOYALTY TERHADAP BRAND EQUITY PENGGUNA TELKOMSEL 2018Assessing information systems success: a respecification of the DeLone and McLean model to integrating the perceived quality 2020HOW DOES BRAND AWARENESS AFFECT PURCHASE INTENTION IN MEDIATION BY PERCEIVED QUALITY AND BRAND LOYALTY?

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