SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
BRAND EQUITY AND STRATEGIES TO WIN BUSINESS COMPETITION
11 references·0 citing·38 second hop
BRAND EQUITY AND STRATEGIES TO WIN BUSINESS COMPETITION (2022)BRAND EQUITY AND STRATEGIES TO WIN BUSINE…Disrupsi Pandemi dan Strategi Pemulihan Industri Kreatif (2022)Disrupsi Pandemi dan Strategi…Creative Industry and Economic Recovery Strategies from Pandemic Disruption (2022)Creative Industry and Economi…Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing (2021)Sustainability, Store Equity,…Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty (2021)Relationships between Service…HOW DOES BRAND AWARENESS AFFECT PURCHASE INTENTION IN MEDIATION BY PERCEIVED QUALITY AND BRAND LOYALTY? (2020)HOW DOES BRAND AWARENESS AFFE…Assessing information systems success: a respecification of the DeLone and McLean model to integrating the perceived quality (2018)Assessing information systems…The influence of brand image and brand personality on brand loyalty, mediating by brand trust: an empirical study (2017)The influence of brand image …The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa (2017)The influence of brand awaren…PENGARUH BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, BRAND LOYALTY TERHADAP BRAND EQUITY PENGGUNA TELKOMSEL (2017)PENGARUH BRAND TRUST, BRAND I…How brand awareness relates to market outcome, brand equity, and the marketing mix (2011)How brand awareness relates t…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity (2013)Young consumers’ insights on brand equity (2015)Evaluating the influence of YouTube advertising for attraction of young customers (2016)From Intentions to Actions: A Theory of Planned Behavior (1985)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions (2020)Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis (2021)The Nexus of CSR and Co-Creation: A Roadmap towards Consumer Loyalty (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Determinants of the Land Registration Information System Operational Success: Empirical Evidence from Ethiopia (2021)On the Evaluation of Structural Equation Models (1988)Strategic management a stakeholder approach (2010)Does sustainability drive to create store equity? A proposal through image, quality and loyalty (2021)Enhancing Brand Value Through Circular Economy Service Quality: The Mediating Roles of Customer Satisfaction, Brand Image, and Customer Loyalty (2025)Dynamics of Business Models – Strategizing, Critical Capabilities and Activities for Sustained Value Creation (2013)The role of business model innovation in the hospitality industry during the COVID-19 crisis (2020)Improving supply chain resilience through industry 4.0: A systematic literature review under the impressions of the COVID-19 pandemic (2021)The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users) (2021)Ensuring brand loyalty for firms practising sustainable marketing: a roadmap (2022)The Influence of Green Marketing on Brand Trust: The Mediation Role of Brand Image and the Moderation Effect of Greenwash (2022)PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND EQUITY (SURVEI TERHADAP NASABAH BANK BNI SYARIAH DI KOTA PALEMBANG) (2019)PENGARUH BRAND IMAGE, BRAND SATISFACTION, DAN BRAND TRUST TERHADAP BRAND LOYALTY PELANGGAN SEPATU MEREK NIKE (2021)THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST (2021)Pengaruh Brand Image, Brand Awareness, dan Brand Trust terhadap Purchase Intention pada Produk Kecantikan Ramah Lingkungan (2022)Impact of online information on the pricing and profits of firms with different levels of brand reputation (2023)The intricate relationships of consumers’ loyalty and their perceptions of service quality, price and satisfaction in restaurant service (2022)Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image (2024)The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review (2024)
this work references cited by second hop

References

  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2011How brand awareness relates to market outcome, brand equity, and the marketing mix366 cited
  • 2021Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty361 cited
  • 2017The influence of brand image and brand personality on brand loyalty, mediating by brand trust: an empirical study106 cited
  • 2017The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa103 cited
  • 2017PENGARUH BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, BRAND LOYALTY TERHADAP BRAND EQUITY PENGGUNA TELKOMSEL31 cited
  • 2018Assessing information systems success: a respecification of the DeLone and McLean model to integrating the perceived quality30 cited
  • 2020HOW DOES BRAND AWARENESS AFFECT PURCHASE INTENTION IN MEDIATION BY PERCEIVED QUALITY AND BRAND LOYALTY?25 cited
  • 2021Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing19 cited
  • 2022Creative Industry and Economic Recovery Strategies from Pandemic Disruption14 cited
  • 2022Disrupsi Pandemi dan Strategi Pemulihan Industri Kreatif11 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work