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Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand
16 references·1 citing·48 second hop
Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand (2022)Prosumption through advergames: leveragin…New frontiers and future directions in interactive marketing: Inaugural Editorial (2021)New frontiers and future dire…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Contextualization and value-in-context: How context frames exchange (2011)Contextualization and value-i…Production, Consumption, Prosumption (2010)Production, Consumption, Pros…Relationship quality: a critical literature review and research agenda (2009)Relationship quality: a criti…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(1993)STRATEGIC ALLIANCE STRUCTURIN…The theory of planned behavior (1991)The theory of planned behaviorConsumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)The Sacred and the Profane in…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…The Zenith of Flow Consciousness in Metaverse: Glancing the Consumer Behavior in the Future (2025)The Zenith of Flow Consciousn…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)The psychology of interpersonal relations. 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(1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Capitalism, Socialism and Democracy. (1943)Capitalism, Socialism and Democracy (1997)Co-creation experiences: The next practice in value creation (2004)Algorithmic Labor and Information Asymmetries: A Case Study of Uber’s Drivers (2016)Platform capitalism: The intermediation and capitalisation of digital economic circulation (2017)Social Sustainability: A New Conceptual Framework (2017)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)An Information Processing Theory of Consumer Choice (1979)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

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2009
Relationship quality: a critical literature review and research agenda
477 cited
  • 1995Do rewards really create loyalty?393 cited
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    • 2025The Zenith of Flow Consciousness in Metaverse: Glancing the Consumer Behavior in the Future8 cited