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Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example
16 references·6 citing·44 second hop
Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example (2022)Effects of Live Streaming Proneness, Enga…Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. (2020)Navigating the New Era of Inf…Algorithm appreciation: People prefer algorithmic to human judgment (2019)Algorithm appreciation: Peopl…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…How smartphone advertising influences consumers' purchase intention (2018)How smartphone advertising in…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust – A theoretical analysis (2013)Value co-creation and purchas…Students’ characteristics, self-regulated learning, technology self-efficacy, and course outcomes in online learning (2013)Students’ characteristics, se…Which is more important in Internet shopping, perceived price or trust? (2011)Which is more important in In…Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Consumer attitude and purchas…A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)A trust-based consumer decisi…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…A Model of the Antecedents of Perceived Ease of Use: Development and Test (1996)A Model of the Antecedents of…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Integrating artificial intelligence in entrepreneurship education: Dynamic capabilities and marketing performance among student entrepreneurs (2025)Integrating artificial intell…Relationships among para-social interaction, perceived benefits, community commitment, and customer citizenship behavior: Evidence from a social live-streaming platform (2024)Relationships among para-soci…Digital transformation, innovation capabilities, and servitization as drivers of ESG performance in manufacturing SMEs (2024)Digital transformation, innov…Digital capabilities and metaverse entrepreneurial performance: Role of entrepreneurial orientation (2024)Digital capabilities and meta…Whether Live Streaming Has a Better Performance? An Examination of Product Presentation Modes on Cross-Border E-Commerce Platform (2023)Whether Live Streaming Has a …Exploring the Impact of Self-Concept and IT Identity on Social Media Influencers’ Behavior: A Focus on Young Adult Technology Features Utilization (2023)Exploring the Impact of Self-…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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(1977)Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)The theory of planned behavior (1991)Examining multi-dimensional trust and multi-faceted risk in initial acceptance of emerging technologies: An empirical study of mobile banking services (2010)Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance (2012)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)The wisdom of crowds: why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations (2004)The trouble with overconfidence. (2008)Algorithm Aversion: People Erroneously Avoid Algorithms after Seeing Them Err (2014)Human Decisions and Machine Predictions (2017)Understanding perception of algorithmic decisions: Fairness, trust, and emotion in response to algorithmic management (2018)In AI we trust? Perceptions about automated decision-making by artificial intelligence (2020)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (2017)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Common Beliefs and Reality About PLS (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Introduction (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)
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  • 2013Students’ characteristics, self-regulated learning, technology self-efficacy, and course outcomes in online learning779 cited
  • 2018How smartphone advertising influences consumers' purchase intention606 cited
  • 2013Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust – A theoretical analysis

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586 cited
  • 2011Which is more important in Internet shopping, perceived price or trust?559 cited
  • 2020Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.552 cited
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    • 2024Digital transformation, innovation capabilities, and servitization as drivers of ESG performance in manufacturing SMEs60 cited
    • 2023Exploring the Impact of Self-Concept and IT Identity on Social Media Influencers’ Behavior: A Focus on Young Adult Technology Features Utilization24 cited
    • 2024Digital capabilities and metaverse entrepreneurial performance: Role of entrepreneurial orientation22 cited
    • 2025Integrating artificial intelligence in entrepreneurship education: Dynamic capabilities and marketing performance among student entrepreneurs21 cited
    • 2023Whether Live Streaming Has a Better Performance? An Examination of Product Presentation Modes on Cross-Border E-Commerce Platform17 cited
    • 2024Relationships among para-social interaction, perceived benefits, community commitment, and customer citizenship behavior: Evidence from a social live-streaming platform16 cited