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Neurociencia y comportamiento del consumidor
16 references·0 citing·37 second hop
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References

  • 2017bibliometrix : An R-tool for comprehensive science mapping analysis16,195 cited
  • 2014Bibliometric Methods in Management and Organization7,468 cited
  • 2020A tale of two databases: the use of Web of Science and Scopus in academic papers1,554 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2007Which h-index? — A comparison of WoS, Scopus and Google Scholar728 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior663 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2015Consumer Neuroscience: Applications, Challenges, and Possible Solutions490 cited
  • 2020Mapping the Evolution of Social Research and Data Science on 30 Years of Social Indicators Research481 cited
  • 2020Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019426 cited
  • 2019Web of Science and Scopus language coverage388 cited

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  • 2016Mapping the luxury research landscape: A bibliometric citation analysis302 cited
  • 2007Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice288 cited
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