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Improving tourists’ green electronic word-of-mouth: a mediation and moderation analysis

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2006

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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

1,077 cited

2008Information direction, website reputation and eWOM effect: A moderating role of product type969 cited

Cited by

2023Going green: predicting tourists' intentions to stay at eco-friendly hotels – the roles of green attitude and environmental concern30 cited
2024Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention: a two-wave time-lagged study of moderated mediation model24 cited
2025The two-way influence of green banking practices and green electronic word of mouth in driving green trust and green loyalty: a trust transfer perspective22 cited
2025Rethinking consumer behaviour in a green digital marketing landscape17 cited
2023Exploring tourists’ ecocentric and anthropocentric attitudes towards green hotels: theory of planned behaviour and norm activation theory perspective17 cited
2024Understanding female students’ entrepreneurial intentions: gender inequality perception as a barrier and perceived family support as a moderator16 cited
2024Green voices in digital spaces: exploring the impact of knowledge sharing on sustainable engagement and eWOM in tourism16 cited
2023Enhancing Green Electronic Word-of-Mouth in the Saudi Tourism Industry: An Integration of the Ability, Motivation, and Opportunity and Planned Behaviour Theories14 cited