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Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity
16 references·0 citing·48 second hop
Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity (2022)Understanding damage to and reparation of…Social Responsibilities of the Businessman (2013)Social Responsibilities of th…Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands (2012)Self‐congruity, brand attitud…How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness (2009)How to repair customer trust …Corporate social responsibility: attributions, loyalty, and the mediating role of trust (2008)Corporate social responsibili…Direct and indirect effects of self-image congruence on brand loyalty (2006)Direct and indirect effects o…Development and Validation of a Brand Trust Scale (2003)Development and Validation of…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)Destination Image, Self-Congr…Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)Assessing the Predictive Vali…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …TRUST: THE CONNECTING LINK BETWEEN ORGANIZATIONAL THEORY AND PHILOSOPHICAL ETHICS (1995)TRUST: THE CONNECTING LINK BE…The Role and Measurement of Attachment in Consumer Behavior (1992)The Role and Measurement of A…Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior (1991)Self-Congruity Versus Functio…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1995TRUST: THE CONNECTING LINK BETWEEN ORGANIZATIONAL THEORY AND PHILOSOPHICAL ETHICS2,310 cited
  • 2013Social Responsibilities of the Businessman2,246 cited
  • 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
  • 2000Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model1,060 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
  • 2006Direct and indirect effects of self-image congruence on brand loyalty971 cited
  • 2003Development and Validation of a Brand Trust Scale874 cited
  • 2008Corporate social responsibility: attributions, loyalty, and the mediating role of trust866 cited
  • 1999The Malleable Self: The Role of Self-Expression in Persuasion603 cited
  • 2009How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness467 cited
  • 1991Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior

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450 cited
  • 1992The Role and Measurement of Attachment in Consumer Behavior443 cited
  • 2012Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands433 cited
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