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What Drives the Digital Customer Experience and Customer Loyalty in Mobile Short-Form Video Shopping? Evidence from Douyin (TikTok)
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What Drives the Digital Customer Experience and Customer Loyalty in Mobile Short-Form Video Shopping? Evidence from Douyin (TikTok) (2022)What Drives the Digital Customer Experien…Exploring short-form video application addiction: Socio-technical and attachment perspectives (2019)Exploring short-form video ap…Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation (2016)Influence of customer engagem…What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM (2014)What makes online reviews hel…The role of social support on relationship quality and social commerce (2014)The role of social support on…What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)What Drives Social Commerce: …Assessing e‐commerce systems success: a respecification and validation of the DeLone and McLean model of IS success (2008)Assessing e‐commerce systems …The Effects of Presentation Formats and Task Complexity on Online Consumers’ Product Understanding1 (2007)The Effects of Presentation F…Forming attitudes that predict future behavior: A meta-analysis of the attitude-behavior relation. (2006)Forming attitudes that predic…The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)The Effects of Customer Satis…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development (1997)The impact of customer satisf…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Study on the Factors Influencing Chinese Costume Consumers Utilizing Live Streaming Platforms to Purchase Products: A Case Study of Douyin (2025)A Study on the Factors Influe…Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern (2024)Green Consumer Behavior of Sp…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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(1988)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. 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References

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  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
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  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
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  • 2007The Effects of Presentation Formats and Task Complexity on Online Consumers’ Product Understanding1

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588 cited
  • 2014The role of social support on relationship quality and social commerce505 cited
  • 2016Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation505 cited
  • 2019Exploring short-form video application addiction: Socio-technical and attachment perspectives467 cited
  • Cited by

    • 2025A Study on the Factors Influencing Chinese Costume Consumers Utilizing Live Streaming Platforms to Purchase Products: A Case Study of Douyin12 cited
    • 2024Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern12 cited