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“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
16 references·2 citing·56 second hop
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2001Discrete Choice Methods with Simulation7,780 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2006Incentives and Prosocial Behavior3,338 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 2000Performance Pay and Productivity2,491 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2010Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures1,084 cited
  • 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,069 cited
  • 2011The IKEA effect: When labor leads to love1,044 cited
  • 2012Handbook of Theories of Social Psychology984 cited
  • 2009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test836 cited
  • 2004Effort for Payment827 cited
  • 2007The effects of customer participation in co-created service recovery757 cited
  • 2013The Oxford Handbook of Close Relationships654 cited

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2008
Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market
650 cited

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  • 2024Customer experience orientation: Conceptual model, propositions, and research directions33 cited
  • 2025It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey1 cited