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PENGARUH BRAND IMAGE DAN NUTRITION LABEL TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN LEMONILO: EFEK MODERASI ORIENTASI MAKANAN SEHAT
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PENGARUH BRAND IMAGE DAN NUTRITION LABEL TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN LEMONILO: EFEK MODERASI ORIENTASI MAKANAN SEHAT (2022)PENGARUH BRAND IMAGE DAN NUTRITION LABEL …Drivers of purchase behavior and post-purchase evaluation in the Singles’ Day promotion (2019)Drivers of purchase behavior …Pengaruh Kesadaran Merek Dan Citra Merek Terhadap Niat Beli Pada Konsumen Herbalife Di Surabaya (2018)Pengaruh Kesadaran Merek Dan …Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis” (Case Study on Bintang Trading Company) (2017)Impact of Brand Image on Purc…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Principles of Marketing. (1927)Principles of Marketing.Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A study of normative and informational social influences upon individual judgment. (1955)Mental Accounting and Consumer Choice (1985)Mental accounting matters (1999)A Retailer’s Decision to Join a Promotional Event of an E-commerce Platform (2020)Unplanned purchase of new products (2020)PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (2022)Dimensions of Brand Personality (1997)Perilaku konsumen: konsep dan implikasi untuk strategi dan penelitian pemasaran (2003)Perilaku Konsumen (Teori Dan Penerapannya Dalam Pemasaran) (2011)PENGARUH BRAND IMAGE, PERSEPI HARGA, DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (2019)The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image (2020)DETERMINASI NILAI PELANGGAN DAN KEPUTUSAN PEMBELIAN: ANALISIS KUALITAS PRODUK, DESAIN PRODUK DAN ENDORSE (2021)PERAN BRAND AWARENESS DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION (2020)Pengaruh Brand Awareness, Consumer Trust, Percived Value, Dan Word of Mouth Terhadap Purchase Intention Konsumen Situs Belanja Online shopee Di Yogyakarta (2022)Pengaruh Store Atmosphere Dan Kualitas Produk Terhadap Kepuasan Pelanggan (Survey Pada Café Patroli Kopi Karawang) (2021)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 2017Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis” (Case Study on Bintang Trading Company)88 cited
  • 2019Drivers of purchase behavior and post-purchase evaluation in the Singles’ Day promotion26 cited
  • 1927Principles of Marketing.19 cited
  • 2018Pengaruh Kesadaran Merek Dan Citra Merek Terhadap Niat Beli Pada Konsumen Herbalife Di Surabaya12 cited

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