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Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands
16 references·1 citing·48 second hop
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations1,895 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
  • 2000Organizational Identity, Image, and Adaptive Instability717 cited
  • 2002The impact of brand credibility on consumer price sensitivity563 cited
  • 2009Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand536 cited
  • 2010A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers519 cited
  • 2007Corporate brands with a heritage518 cited
  • 2013Consumer response to corporate irresponsible behavior: Moral emotions and virtues488 cited
  • 2007The effects of brand credibility on customer loyalty429 cited
  • 2014Authenticity is Contagious: Brand Essence and the Original Source of Production328 cited

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1991
Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia
312 cited
  • 2007Modeling the Determinants and Effects of Creativity in Advertising309 cited
  • Cited by

    • 2025The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion13 cited