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Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding
16 references·0 citing·51 second hop
Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding (2022)Audio identity in branding and brand comm…The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission (2020)The impact of the sonic logo’…Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes (2020)Harsh voices, sound branding:…Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness (2019)Sounds of Green: How Brand Na…Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2018)Sensory stimulation for sensi…How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-Analyses, and Meta-Syntheses (2018)How to Do a Systematic Review…Creating ethical brands: the role of brand name on consumer perceived ethicality (2017)Creating ethical brands: the …Análisis bibliométrico de la producción científica en Educación Musical en España (2017)Análisis bibliométrico de la …La extensión de la declaración PRISMA para revisiones sistemáticas que incorporan metaanálisis en red: PRISMA-NMA (2016)La extensión de la declaració…What's in and what's out in branding? A novel articulation effect for brand names (2015)What's in and what's out in b…Sonic branding in sport: A model for communicating brand identity through musical fit (2014)Sonic branding in sport: A mo…The role of position, type, and combination of sound symbolism imbeds in brand names (2013)The role of position, type, a…Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Managing sensory expectations…Developing a functional method to apply music in branding: Design language-generated music (2011)Developing a functional metho…Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content (2011)Assessing the shapes and spee…Competitive Identity: The New Brand Management for Nations, Cities and Regions (2006)Competitive Identity: The New…Sonic Branding (2003)Sonic BrandingPrinciples of Marketing (1972)Universals of Human Language (1978)Strategic Brand Concept-Image Management (1986)Weighing up the evidence for sound symbolism: Distributional properties predict cue strength (2017)What drives sound symbolism? Different acoustic cues underlie sound-size and sound-shape mappings (2017)Tasting names: Systematic investigations of taste-speech sounds associations (2019)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Moderation in sport management research: room for growth (2018)The influence of different levels of musical fit on the efficiency of audio-visual advertising (2020)Advances in Consumer Research (2025)A course in phonetics . By Peter Ladefoged. New York: Harcourt Brace Jovanovich, 1975. Pp. xvi, 296. $5.95. (1977)Synaesthesia? A window into perception, thought and language (2001)Crossmodal correspondences: A tutorial review (2011)Auditory contributions to flavour perception and feeding behaviour (2012)Smelling Shapes: Crossmodal Correspondences Between Odors and Shapes (2012)Touching words is not enough: How visual experience influences haptic–auditory associations in the “Bouba–Kiki” effect (2014)Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differences in implicit cognition: The implicit association test. (1998)The weirdest people in the world? (2010)“Bouba” and “Kiki” in Namibia? A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners (2012)Why we are not all synesthetes (not even weakly so) (2013)Senses of place: architectural design for the multisensory mind (2020)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement (2009)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)Reporting items for systematic reviews and meta-analyses of acupuncture: the PRISMA for acupuncture checklist (2019)Use of Meditation and Cognitive Behavioral Therapies for the Treatment of Stress, Depression and Anxiety in Students. A Systematic Review and Meta-Analysis (2019)Well-Being and Romantic Relationships: A Systematic Review in Adolescence and Emerging Adulthood (2019)The Elaboration Likelihood Model of Persuasion (1986)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Understanding Customer Experience Throughout the Customer Journey (2016)Examining the influence of cultural and ethical ideology on consumers’ perceptions about the ethics of online retailers and its effects on their loyalty (2021)Making sense of sensory brand experience: Constructing an integrative framework for future research (2021)Role of customer perceived brand ethicality in inducing engagement in online brand communities (2022)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Meta-analysis of Observational Studies in Epidemiology A Proposal for Reporting (2000)Digital Mental Health Interventions for Depression, Anxiety, and Enhancement of Psychological Well-Being Among College Students: Systematic Review (2019)Preferred reporting items for systematic reviews and meta‐analyses in ecology and evolutionary biology: a PRISMA extension (2021)Revealing the theoretical basis of gamification: A systematic review and analysis of theory in research on gamification, serious games and game-based learning (2021)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Dimensions of Brand Personality (1997)Metaphors We Live By (2003)Angular or rounded? The effect of the shape of green brand logos on consumer perception (2020)The connotative meanings of sound symbolism in brand names: A conceptual framework (2022)Beyond the logo: Brand management for cities (2007)City branding and the Olympic effect: A case study of Beijing (2009)Branding the nation: Towards a better understanding (2010)Sensory expectations elicited by the sounds of opening the packaging and pouring a beverage (2015)Sonic branding: A consumer-oriented literature review (2015)Sound arguments (2017)
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References

  • 2018How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-Analyses, and Meta-Syntheses2,546 cited
  • 2006Competitive Identity: The New Brand Management for Nations, Cities and Regions816 cited
  • 2016La extensión de la declaración PRISMA para revisiones sistemáticas que incorporan metaanálisis en red: PRISMA-NMA590 cited
  • 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
  • 2011Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content161 cited
  • 2018Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands105 cited
  • 2013The role of position, type, and combination of sound symbolism imbeds in brand names64 cited
  • 2003Sonic Branding62 cited
  • 2014Sonic branding in sport: A model for communicating brand identity through musical fit52 cited
  • 2019Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness43 cited
  • 2015What's in and what's out in branding? A novel articulation effect for brand names40 cited
  • 2020Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes38 cited
  • 2020The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission36 cited

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  • 2011Developing a functional method to apply music in branding: Design language-generated music29 cited
  • 2017Creating ethical brands: the role of brand name on consumer perceived ethicality26 cited
  • 2017Análisis bibliométrico de la producción científica en Educación Musical en España25 cited
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