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Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust

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References

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998 cited

2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited

2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective654 cited

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2024Relationship between the Characteristics of e-Commerce Live Streaming and Purchase Intentions: Moderating Effect of Hedonistic Shopping Value13 cited
2024Effect of visualization of production process on consumers’ purchase intentions in farmer-assisted livestreaming11 cited