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Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward

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References

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1997Dimensions of Brand Personality4,046 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
2011The Drivers of Greenwashing3,417 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
2006Brands and Branding: Research Findings and Future Priorities2,326 cited
2013Process Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow2,314 cited
1989Organizational Theories: Some Criteria for Evaluation2,301 cited
2018Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence2,219 cited
2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

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1,432 cited

2003Developing and validating measures of facets of customer-based brand equity1,320 cited

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