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Celebrity endorsement and its impact on purchase intention of luxurious brands
16 references·0 citing·50 second hop
Celebrity endorsement and its impact on purchase intention of luxurious brands (2022)Celebrity endorsement and its impact on p…Celebrity Endorsement and Purchase Intentions: The Role of Perceived Quality and Brand Loyalty (2019)Celebrity Endorsement and Pur…Managing Luxury Brands (2017)Managing Luxury BrandsCelebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies (2017)Celebrity Endorsement Influen…Celebrity Endorsement in Advertising: A double-edged Sword (2017)Celebrity Endorsement in Adve…IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMERS’ PURCHASE INTENTION: A Study of Indian Consumers (2015)IMPACT OF CELEBRITY ENDORSEME…Green advertising receptivity: An initial scale development process (2014)Green advertising receptivity…Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)Seeing the world through GREE…The Effect of External Factors on Purchase Intention amongst Young Generation in Malaysia (2012)The Effect of External Factor…Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands (2012)Do consumers perceive three l…Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …Managing the growth tradeoff: Challenges and opportunities in luxury branding (2009)Managing the growth tradeoff:…Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model (2003)Celebrity Images in Magazine …The mass marketing of luxury (1998)The mass marketing of luxuryMarketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility (1989)Two-Sided versus One-Sided Ce…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)A study of normative and informational social influences upon individual judgment. (1955)Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instafamous and social media influencer marketing (2019)Advances in Consumer Research (2025)Measuring the Involvement Construct (1985)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Luxury and sustainability: a common future? The match depends on how consumers define luxury (2015)Beyond rarity: the paths of luxury desire. 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(2009)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)The anatomy of the luxury fashion brand (2009)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)What is a luxury brand? A new definition and review of the literature (2017)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
  • 2013Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products1,074 cited
  • 1998The mass marketing of luxury631 cited
  • 1989Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility376 cited
  • 2009Managing the growth tradeoff: Challenges and opportunities in luxury branding305 cited
  • 2012Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands224 cited
  • 2012The Effect of External Factors on Purchase Intention amongst Young Generation in Malaysia145 cited
  • 2014Green advertising receptivity: An initial scale development process87 cited
  • 2003Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model55 cited
  • 2017Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies42 cited
  • 2015IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMERS’ PURCHASE INTENTION: A Study of Indian Consumers41 cited
  • 2017Managing Luxury Brands

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34 cited
  • 2017Celebrity Endorsement in Advertising: A double-edged Sword34 cited
  • 2019Celebrity Endorsement and Purchase Intentions: The Role of Perceived Quality and Brand Loyalty29 cited
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