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Understanding Consumer's purchase intention and consumption of convenience food in an emerging economy: Role of marketing and commercial determinants
16 references·0 citing·52 second hop
Understanding Consumer's purchase intention and consumption of convenience food in an emerging economy: Role of marketing and commercial determinants (2022)Understanding Consumer's purchase intenti…Researching Society and Culture (2025)Researching Society and Cultu…Food packaging design and consumer perception of the product quality, safety, healthiness and preference (2020)Food packaging design and con…The effect of brand authenticity on consumer–brand relationships (2019)The effect of brand authentic…Judging a product by its cover: Packaging sustainability and perceptions of quality in food products (2016)Judging a product by its cove…The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2015Common methods variance detection in business research3,335 cited
  • 2025Researching Society and Culture1,529 cited
  • 2009Priming effects of television food advertising on eating behavior.946 cited
  • 2011The role of consumer–brand identification in building brand relationships685 cited
  • 2015A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers372 cited
  • 2003The influence of the image of a product's region of origin on product evaluation361 cited
  • 2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affect343 cited
  • 2015The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?316 cited
  • 2016Judging a product by its cover: Packaging sustainability and perceptions of quality in food products296 cited
  • 2015Consumer confidence in credence attributes: The role of brand trust246 cited
  • 2011Structured methods: Interviews, questionnaires and observation232 cited
  • 2014Determinants of Store Brand Share170 cited
  • 2003A hierarchical Bayes model of choice between supermarket formats136 cited
  • 2020

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Food packaging design and consumer perception of the product quality, safety, healthiness and preference
122 cited
  • 2019The effect of brand authenticity on consumer–brand relationships115 cited
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