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Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM
16 references·1 citing·29 second hop
Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM (2022)Influencer Marketing: Role of Influencer …Advances in Consumer Research (2025)Advances in Consumer ResearchInfluencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Influencer Marketing: How Mes…Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Marketing through Instagram i…Business Research Methods (2013)Business Research MethodsCustomer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Research Methodology: Methods and Techniques (2004)Research Methodology: Methods…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Applications of structural equation modeling in marketing and consumer research: A review (1996)Applications of structural eq…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…EQS : structural equations program manual (1989)EQS : structural equations pr…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Significance tests and goodne…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians (2023)Potential Effects of Instagra…Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Scales for the measurement of ethos (1966)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)The Commitment-Trust Theory of Relationship Marketing (1994)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Quantitative Research Methods : A Synopsis Approach (2017)Strategi Penelitian Kualitatif dan Kuantitatif Di Dalam Penelitian Agama (2020)BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)PLS-SEM: Indeed a Silver Bullet (2011)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1980Significance tests and goodness of fit in the analysis of covariance structures.19,061 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2004Research Methodology: Methods and Techniques10,166 cited
  • 1989EQS : structural equations program manual9,698 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2013Business Research Methods2,936 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited

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  • 1996Applications of structural equation modeling in marketing and consumer research: A review2,550 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
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    • 2023Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians7 cited