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Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism
16 references·7 citing·44 second hop
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2015Factors Affecting Green Purchase Behaviour and Future Research Directions1,513 cited
  • 2009Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty1,376 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 2010Green Consumption: Behavior and Norms981 cited
  • 2013When consumers doubt, Watch out! The role of CSR skepticism896 cited
  • 2012Partial Least Squares: The Better Approach to Structural Equation Modeling?855 cited

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  • 2010Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions828 cited
  • 2011Consumers’ willingness to pay for green initiatives of the hotel industry749 cited
  • Cited by

    • 2024Analysing Customers’ Trust in Ayurvedic Product Consumption: Development of Conceptual Model37 cited
    • 2024Beyond the hype: Deciphering brand trust amid sustainability skepticism31 cited
    • 2023Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?30 cited
    • 2024The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop25 cited
    • 2025Influence of corporate digital responsibility, responsible marketing, green technology and responsible practices on green brand equity in star-rated hotels23 cited
    • 2024Green Marketing Strategies : Enhancing Brand Image and Consumer Trust in Sustainable Development21 cited
    • 2024Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing16 cited