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Assessing the attractiveness & Feasibility of doing business in the BoP Market – A Mixed Method Approach using ABCD Analysis Technique
3 references·16 citing·36 second hopsampled
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(1968)Case Study Research (2004)Business Strategy at the Base of the Pyramid (2011)Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective (2011)The Discovery of Grounded Theory (2017)Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda (2021)Reinventing strategies for emerging markets: beyond the transnational model (2004)Next generation business strategies for the base of the pyramid: new approaches for building mutual value (2011)Quantitative ABCD Analysis of Online Shopping (2022)Applying Swoc Analysis To An Institution Of Higher Education (2015)Study on ABCD Analysis Technique for Business Models, Business Strategies, Operating Concepts & Business Systems (2015)ABCD Analysis as Research Methodology in Company Case Studies (2017)Tech-business Analytics in Digital Cashless Economy (2024)Predictive Analysis of a Jobless Society and Future Human Life Comfortability based on AI-Driven Super Intelligent Machines (2025)Product design and business model strategies for a circular economy (2016)Circular Economy: The Concept and its Limitations (2017)Conceptualizing the circular economy: An analysis of 114 definitions (2017)Circular Economy: A Catalyst for Economic Growth - An Empirical Study (2024)A Consumer Perspective on Value Creation (2007)Service as business logic: implications for value creation and marketing (2011)Managing service quality in higher education: the role of the student as primary consumer (1995)University–industry relationships and open innovation: Towards a research agenda (2007)Internationalization in higher education: global trends and recommendations for its future (2020)Enhancing educational outcomes through strategic Human Resources (HR) initiatives: Emphasizing faculty development, diversity, and leadership excellence (2023)Imagining the thinking machine: Technological myths and the rise of artificial intelligence (2017)The Race between Man and Machine: Implications of Technology for Growth, Factor Shares, and Employment (2018)A critical review towards artificial general intelligence: Challenges, ethical considerations, and the path forward (2024)ABCD Analysis of On-line Campus Placement Model (2016)Student Satisfaction: Towards an empirical deconstruction of the concept (2002)The importance of institutional image to student satisfaction and loyalty within higher education (2008)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2009Creating mutual value: Lessons learned from ventures serving base of the pyramid producers406 cited
  • 2008Lessons for successful BOP marketing from Caracas' slums94 cited
  • 2018Generating Wealth At The Base Of The Pyramid – A Study Using Abcd Analysis Technique89 cited

Cited by

  • 2023Importance of Circular Economy for Resource Optimization in Various Industry Sectors – A Review-based Opportunity Analysis109 cited
  • 2023How to Create Business Value Through Technological Innovations Using ICCT Underlying Technologies108 cited
  • 2023A Review based Research Topic Identification on How to Improve the Quality Services of Higher Education Institutions in Academic, Administrative, and Research Areas99 cited
  • 2023How to Increase Emotional Infrastructure of Higher Education Institutions87 cited
  • 2023Key Performance Indicators (KPI) for Researchers at Different Levels & Strategies to Achieve it82 cited
  • 2023Super-Intelligent Machines - Analysis of Developmental Challenges and Predicted Negative Consequences80 cited
  • 2023Ancient Indian Education: It’s Relevance and Importance in the Modern Education System77 cited
  • 2023Quantitative ABCD Analysis of Green Banking Practices and its Impact on Using Green Banking Products76 cited
  • 2023Quantitative ABCD Analysis of Integrating Corporate Social Responsibilities with Green Banking Practices by Banks from Customers’ Attraction and Retention Perspectives in Selected Indian Banks70 cited

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2023
Introducing Systematic Patent Analysis as an Innovative Pedagogy Tool/Experiential Learning Project in HE Institutes and Universities to Boost Awareness of Patent-based IPR
61 cited
  • 2023Value Creation through Corporate Social Responsibility: A Quantitative ABCD Analysis53 cited
  • 2024Exploring Neuro Management: Bridging Science and Leadership – An Overview50 cited
  • 2024Beneficiaries Behavioural Intention Towards Primary Agricultural Co-operative Credit Society – A Quantitative ABCD Analysis46 cited
  • 2024A Quantitative ABCD Analysis of Factors Driving Share Price Volatility in the Indian Pharmaceutical Sector45 cited
  • 2023A Quantitative ABCD Analysis of Various Issues in Implementation of Corporate Responsibility Initiatives45 cited
  • 2024Workforce Diversity in an Organization – A Quantitative ABCD Analysis43 cited