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The evolution of social media influence - A literature review and research agenda
16 references·1 citing·44 second hop
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References

  • 1998Social Capital, Intellectual Capital, and the Organizational Advantage7,110 cited
  • 1973Uses and Gratifications Research4,017 cited
  • 1984Diffusion of innovations2,715 cited
  • 1936MEMORANDUM FOR THE STUDY OF ACCULTURATION2,674 cited
  • 1975The uses of mass communications : current perspectives on gratifications research2,123 cited
  • 2012The impact of electronic word-of-mouth communication: A literature analysis and integrative model1,711 cited
  • 2019Gradual Internationalization vs Born-Global/International new venture models1,142 cited
  • 2014Social media research: Theories, constructs, and conceptual frameworks760 cited
  • 2020‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry655 cited
  • 2012Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings640 cited
  • 2013Understanding social media effects across seller, retailer, and consumer interactions624 cited
  • 2010A theoretical model of intentional social action in online social networks613 cited
  • 2019Social media engagement behavior524 cited
  • 2015Linking dimensions of social media use to job performance: The role of social capital512 cited
  • 2012

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The impact of social and conventional media on firm equity value: A sentiment analysis approach
497 cited
  • 2020Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy437 cited
  • Cited by

    • 2023Solving the product uncertainty hurdle in social commerce: The mediating role of seller uncertainty98 cited