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Evolutionary game analysis on live streaming commerce considering brand awareness and anchor influence
16 references·0 citing·42 second hop
Evolutionary game analysis on live streaming commerce considering brand awareness and anchor influence (2022)Evolutionary game analysis on live stream…Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)Live streaming commerce and c…What Drives Consumer Shopping Behavior in Live Streaming Commerce (2020)What Drives Consumer Shopping…Price competition between green and non green products under corporate social responsible firm (2020)Price competition between gre…Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)Enhancing consumer engagement…The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)The effects of match-ups on t…How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)How live streaming influences…Factors influencing people’s continuous watching intention and consumption intention in live streaming (2019)Factors influencing people’s …The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The role of live streaming in…Social motivations of live-streaming viewer engagement on Twitch (2018)Social motivations of live-st…What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement (2017)What drives live-stream usage…Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (2015)Discriminant validity testing…Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014)Consumer attitudes toward blo…The influence of brand trust and brand identification on brand evangelism (2013)The influence of brand trust …Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)Are brands forever? How brand…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…The impact of brand credibility on consumer price sensitivity (2002)The impact of brand credibili…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Twitter power: Tweets as electronic word of mouth (2009)A closer look at destination: Image, personality, relationship and loyalty (2013)Information and Consumer Behavior (1970)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005)Formative versus reflective measurement models: Two applications of formative measurement (2008)The effect of social media communication on consumer perceptions of brands (2014)Managing Brand Equity (1991)Brand Equity as a Signaling Phenomenon (1998)Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Brand authenticity: An integrative framework and measurement scale (2014)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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(2020)The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective (2020)Happiness Begets Money: Emotion and Engagement in Live Streaming (2021)The theory of planned behavior (1991)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Live streaming commerce from the sellers’ perspective: implications for online relationship marketing (2020)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise (2019)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust (2022)Understanding the Role of Live Streamers in Live-Streaming E-Commerce (2022)What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)
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References

  • 2015Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies2,105 cited
  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective1,036 cited
  • 2018Social motivations of live-streaming viewer engagement on Twitch868 cited
  • 2006Are brands forever? How brand knowledge and relationships affect current and future purchases851 cited
  • 2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement738 cited
  • 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited
  • 2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective654 cited
  • 2002The impact of brand credibility on consumer price sensitivity563 cited
  • 2020Enhancing consumer engagement in e-commerce live streaming via relational bonds538 cited
  • 2014Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness426 cited
  • 2013The influence of brand trust and brand identification on brand evangelism

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401 cited
  • 2020What Drives Consumer Shopping Behavior in Live Streaming Commerce387 cited
  • 2019Factors influencing people’s continuous watching intention and consumption intention in live streaming365 cited
  • 2020Price competition between green and non green products under corporate social responsible firm317 cited
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