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Investigating Membership Retention: Employing Public Relations Theory to Better Understand Relationship Management
16 references·0 citing·39 second hop
Investigating Membership Retention: Employing Public Relations Theory to Better Understand Relationship Management (2022)Investigating Membership Retention: Emplo…The Health Belief Model as an Explanatory Framework in Communication Research: Exploring Parallel, Serial, and Moderated Mediation (2014)The Health Belief Model as an…Problem Solving and Communicative Action: A Situational Theory of Problem Solving (2011)Problem Solving and Communica…Keeping up with the digital age: How the American Red Cross uses social media to build relationships (2011)Keeping up with the digital a…Testing the Linkages Among the Organization?Public Relationship and Attitude and Behavioral Intentions (2007)Testing the Linkages Among th…Explicating Relationship Management as a General Theory of Public Relations (2003)Explicating Relationship Mana…OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships (2001)OPRA: A Cross-Cultural, Multi…Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Efficacy of the Theory of Pla…When Customers Are Members: Customer Retention in Paid Membership Contexts (1998)When Customers Are Members: C…Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members (1995)Understanding the Bond of Ide…The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (1993)The Dynamics of Persuasion: C…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …The Theory of Communicative Action, Vol. 1, Reason and the Rationalization of Society (1986)The Theory of Communicative A…Psychology of intergroup relations (1986)Psychology of intergroup rela…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Understanding Information Technology Usage: A Test of Competing Models (1995)Effective Public Relations (1967)Theories of Human Communication (1978)Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes (2006)Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication (2009)Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter (2010)MANAGING PUBLIC RELATIONS (2018)The Social Psychology of Organizations. (1979)Leadership and Performance beyond Expectations (1987)Organizational Images and Member Identification (1994)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The Social Identity Theory of Intergroup Behavior (2004)Historical Origins of the Health Belief Model (1974)The Health Belief Model: A Decade Later (1984)Mental health toll from the coronavirus: Social media usage reveals Wuhan residents’ depression and secondary trauma in the COVID-19 outbreak (2020)Exploring the impact of COVID-19 on tourism: transformational potential and implications for a sustainable recovery of the travel and leisure industry (2021)The Role of Social Media in the Advent of COVID-19 Pandemic: Crisis Management, Mental Health Challenges and Implications (2021)The theory of planned behavior (1991)A power primer. (1992)Self-Efficacy: The Exercise of Control (1999)Nature and Operation of Attitudes (2001)Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)The theory of planned behaviour: Reactions and reflections (2011)Possessions and the Extended Self (1988)Consumer Behavior and Marketing Strategy (1990)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Communication Theory as a Field (1999)Public Reflection as the Basis of Learning (2001)Identity Politics (2005)Social Identity Theory and the Organization (1989)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)
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References

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  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
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  • 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,770 cited
  • 1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members1,258 cited
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  • 2001OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships

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410 cited
  • 2007Testing the Linkages Among the Organization?Public Relationship and Attitude and Behavioral Intentions291 cited
  • 1998When Customers Are Members: Customer Retention in Paid Membership Contexts285 cited
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