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Areas of Interest (AOI) on marketing mix elements of green and non-green products in customer decision making
16 references·0 citing·47 second hop
Areas of Interest (AOI) on marketing mix elements of green and non-green products in customer decision making (2022)Areas of Interest (AOI) on marketing mix …P300 and decision-making in neuromarketing (2021)P300 and decision-making in n…Conducting neuromarketing studies ethically-practitioner perspectives (2017)Conducting neuromarketing stu…Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs (2014)Using Eye Tracking to Underst…Influence of Branding on Preference-Based Decision Making (2013)Influence of Branding on Pref…The Attentional Drift-Diffusion Model Extends to Simple Purchasing Decisions (2012)The Attentional Drift-Diffusi…The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable. (2011)The influence of environmenta…The influence factors on choice behavior regarding green products based on the theory of consumption values (2011)The influence factors on choi…Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)Search Dynamics in Consumer C…Multialternative drift-diffusion model predicts the relationship between visual fixations and choice in value-based decisions (2011)Multialternative drift-diffus…Visual fixations and the computation and comparison of value in simple choice (2010)Visual fixations and the comp…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Sustainable consumption: green consumer behaviour when purchasing products (2009)Sustainable consumption: gree…Consumers' purchasing behavior towards green products in New Zealand (2008)Consumers' purchasing behavio…Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention (2007)Examination of environmental …Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies (2006)Do I Trust You Online, and If…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…The Adaptive Decision Maker (1993)The Adaptive Decision Maker (1994)Pinocchio's Pupil: Using Eyetracking and Pupil Dilation to Understand Truth Telling and Deception in Sender-Receiver Games (2010)Relative visual saliency differences induce sizable bias in consumer choice (2011)Behavioral inattention (2018)American Economic Review (2019)The theory of planned behavior (1991)Why we buy what we buy: A theory of consumption values (1991)Targeting consumers who are willing to pay more for environmentally friendly products (2001)What affects green consumer behavior in China? 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References

  • 2009Sustainable consumption: green consumer behaviour when purchasing products1,614 cited
  • 2010Visual fixations and the computation and comparison of value in simple choice1,406 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
  • 2011The influence factors on choice behavior regarding green products based on the theory of consumption values854 cited
  • 2011Multialternative drift-diffusion model predicts the relationship between visual fixations and choice in value-based decisions728 cited
  • 2011Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study567 cited
  • 2006Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies505 cited
  • 2012The Attentional Drift-Diffusion Model Extends to Simple Purchasing Decisions359 cited
  • 2007Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention292 cited
  • 2011The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.269 cited
  • 2014Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs198 cited
  • 2008Consumers' purchasing behavior towards green products in New Zealand

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114 cited
  • 2013Influence of Branding on Preference-Based Decision Making70 cited
  • 2017Conducting neuromarketing studies ethically-practitioner perspectives69 cited
  • 2021P300 and decision-making in neuromarketing22 cited
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