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The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants
16 references·2 citing·45 second hop
The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants (2022)The effect of brand experiences and relat…Spillover of COVID-19: Impact on the Global Economy (2020)Spillover of COVID-19: Impact…Food supply chains during the COVID‐19 pandemic (2020)Food supply chains during the…Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)Partial Least Squares Structu…Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Lateral Collinearity and Misl…The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry (2009)The Roles of the Physical Env…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Conducting Online Surveys (2006)Conducting Online SurveysUnderstanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Relational Benefits in Services Industries: The Customer's Perspective (1998)Relational Benefits in Servic…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…SERVQUAL: review, critique, research agenda (1996)SERVQUAL: review, critique, r…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Five imperatives for improving service quality (1991)Five imperatives for improvin…Zero defections: quality comes to services. (1990)Zero defections: quality come…Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services (2024)Does age affect love? Explori…Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants (2023)Customer lifetime value: the …A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. 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(1988)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)The partial least squares approach for structural equation modeling. (1998)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Common Beliefs and Reality About PLS (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Principles and Practice of Structural Equation Modeling (1998)Accounting for common method variance in cross-sectional research designs. (2001)Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It (2014)Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods (2016)Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities (2020)Developing Buyer-Seller Relationships (1987)Evolving to a New Dominant Logic for Marketing (2003)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Whence Consumer Loyalty? (1999)
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References

  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1990Zero defections: quality comes to services.5,373 cited
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  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2012Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations3,775 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
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  • 2009The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry

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845 cited
  • 1991Five imperatives for improving service quality521 cited
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    • 2023Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants25 cited
    • 2024Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services9 cited