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A qualitative comparative study of Japanese fashion brands via profiling young shoppers
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References

  • 2011Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research6,095 cited
  • 2021Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing2,348 cited
  • 2003Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty742 cited
  • 2015Young consumers’ insights on brand equity529 cited
  • 2022Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview472 cited
  • 2020COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic447 cited
  • 2020Three decades of research on loyalty programs: A literature review and future research agenda324 cited
  • 2018Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention313 cited
  • 2011Review of the theoretical underpinnings of loyalty programs274 cited
  • 2014Understanding loyalty program effectiveness: managing target and bystander effects242 cited
  • 2011Loyalty Programmes: Current Knowledge and Research Directions*234 cited
  • 2012Cannibalization or synergy? Consumers' channel selection in online–offline multichannel systems206 cited
  • 2005Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others193 cited

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  • 2013Customer satisfaction, loyalty and financial performance193 cited
  • 2013Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit177 cited
  • 2016The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers167 cited
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