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A template for conducting qualitative sales research in the Middle East
16 references·0 citing·43 second hop
A template for conducting qualitative sales research in the Middle East (2022)A template for conducting qualitative sal…Sales enablement: conceptualizing and developing a dynamic capability (2020)Sales enablement: conceptuali…Challenges in conducting and publishing research on the Middle East and Africa in leading journals (2015)Challenges in conducting and …Institutions, Resources, and Organizational Effectiveness in Africa (2014)Institutions, Resources, and …Analyzing business-to-business relationships in an Arab context (2014)Analyzing business-to-busines…Internationalizing Sales Research: Current Status, Opportunities, and Challenges (2011)Internationalizing Sales Rese…Arabs, the west and public relations: A critical/cultural study of Arab cultural values (2011)Arabs, the west and public re…Multinationals in the Middle East: Challenges and opportunities (2010)Multinationals in the Middle …What makes strategy making across the sales-marketing interface more successful? 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References

  • 1988The Long Interview5,219 cited
  • 2008Institutions, resources, and entry strategies in emerging economies1,880 cited
  • 1992Cultures and organizations: Software of the mind1,624 cited
  • 2009Market orientation, marketing capabilities, and firm performance1,542 cited
  • 2001Does market orientation matter?: a test of the relationship between positional advantage and performance1,057 cited
  • 2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited
  • 2005Market orientation and performance: an integration of disparate approaches643 cited
  • 2014Institutions, Resources, and Organizational Effectiveness in Africa375 cited
  • 2008Asian Management Research: Status Today and Future Outlook208 cited
  • 2009What makes strategy making across the sales-marketing interface more successful?129 cited
  • 2014Analyzing business-to-business relationships in an Arab context114 cited
  • 2010Multinationals in the Middle East: Challenges and opportunities106 cited
  • 2015Challenges in conducting and publishing research on the Middle East and Africa in leading journals93 cited
  • 2011Arabs, the west and public relations: A critical/cultural study of Arab cultural values93 cited
  • 2020

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Sales enablement: conceptualizing and developing a dynamic capability
64 cited
  • 2011Internationalizing Sales Research: Current Status, Opportunities, and Challenges60 cited
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