SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis
9 references·3 citing·48 second hop
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis (2022)Forty years of cross-cultural advertising…Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–2019 (2020)Intellectual structure and pu…Industrial marketing management: Bibliometric overview since its foundation (2019)Industrial marketing manageme…Forty-five years of Journal of Business Research: A bibliometric analysis (2019)Forty-five years of Journal o…The Hofstede model (2010)The Hofstede modelCross‐cultural advertising research: where we have been and where we need to go (2007)Cross‐cultural advertising re…MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda (2005)MOVING INTERNATIONAL ADVERTIS…Conducting international marketing research in the twenty‐first century (2001)Conducting international mark…Empirical Research in International Marketing: 1976–1982 (1984)Empirical Research in Interna…Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes? (1983)Consumer Attitudes towards Pr…Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions (2025)Unlocking the Power of Ads: A…Gender and Advertising: A 50-Year Bibliometric Analysis (2024)Gender and Advertising: A 50-…RETRACTED: The knowledge map of gender equality in cross-cultural communication: A bibliometric approach (2023)RETRACTED: The knowledge map …The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Cultures and Organizations: Software of the Mind. (1993)The cultural system and integrated reporting (2013)Impact of the Institutional Macro Context on the Voluntary Disclosure of CSR Information (2015)Evaluating the influence of YouTube advertising for attraction of young customers (2016)Cross-Cultural Research Methods (1980)The Decision-Maker and Export Entry and Expansion (1981)Country-of-Origin Effects on Product Evaluations (1982)A Market Expansion Ability Approach to Identify Potential Exporters (1992)An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990 (1993)The changing dynamic of consumer behavior: implications for cross-cultural research (1997)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Culture's Consequences: International Differences in Work-Related Values. (1983)International marketing adaptation versus standardisation of multinational companies (2009)Social media and international advertising: theoretical challenges and future directions (2013)Gender-Role Portrayals in Television Advertising Across the Globe (2016)THE GLOBALIZATION OF MARKETS (1983)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Avoidance of Advertising in Social Networking Sites (2010)International Marketing Research (1984)Evolution of Global Marketing Strategy : Scale, Scope, and Synergy (1989)Analysing textual data in international marketing research (2005)Determinants of Relationship Quality in Importer–Exporter Relationships (2007)Nation branding and integrated marketing communications: an ASEAN perspective (2010)Product Bias in the Central American Common Market (1965)A Comparative "Made in" Product Image Survey among Japanese Businessmen (1977)International Marketing and National Character: A Review and Proposal for an Integrative Theory (1990)An Experiment on the Salience of Country-of-Origin in the Era of Global Brands (1993)Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers (2004)Advances in Consumer Research (2025)Co‐citation in the scientific literature: A new measure of the relationship between two documents (1973)An index to quantify an individual's scientific research output (2005)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Low Carbon Education: A Review and Bibliometric Analysis (2020)Bibliometric Analysis of Green Marketing Research from 1977 to 2020 (2021)Big data analytics and machine learning: A retrospective overview and bibliometric analysis (2021)Systematic combining: an abductive approach to case research (2002)Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach (2020)Literature reviews as independent studies: guidelines for academic practice (2022)Bibliometric Analysis: The Main Steps (2024)Bibliographic coupling between scientific papers (1963)A retrospective overview ofJournal of Enterprise Information Managementusing bibliometric analysis (2021)Mapping the thematic evolution in Communication over the first two decades from the 21st century: A longitudinal approach (2021)Entrepreneurship development in universities across Gulf Cooperation Council countries: a systematic review of the research and way forward (2023)Bibliometric Methods in Management and Organization (2014)How to conduct a bibliometric analysis: An overview and guidelines (2021)
this work references cited by second hop

References

  • 2019Forty-five years of Journal of Business Research: A bibliometric analysis973 cited
  • 2010The Hofstede model718 cited
  • 1983Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?358 cited
  • 1984Empirical Research in International Marketing: 1976–1982211 cited
  • 2007Cross‐cultural advertising research: where we have been and where we need to go190 cited
  • 2001Conducting international marketing research in the twenty‐first century179 cited
  • 2005MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda176 cited
  • 2019Industrial marketing management: Bibliometric overview since its foundation138 cited
  • 2020Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–201940 cited

Cited by

  • 2024Gender and Advertising: A 50-Year Bibliometric Analysis18 cited
  • 2023RETRACTED: The knowledge map of gender equality in cross-cultural communication: A bibliometric approach13 cited
  • 2025Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions11 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work