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When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?
16 references·2 citing·41 second hop
When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior? (2022)When luxury goes digital: does digital ma…Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…Luxury brand marketing – The experience is everything! (2009)Luxury brand marketing – The …Co-creating value for luxury brands (2009)Co-creating value for luxury …Customer Value Creation: A Practical Framework (2007)Customer Value Creation: A Pr…When Good Brands Do Bad (2004)When Good Brands Do BadMeasuring perceptions of brand luxury (2004)Measuring perceptions of bran…Exploring consumer status and conspicuous consumption (2004)Exploring consumer status and…Do counterfeits devalue the ownership of luxury brands? (2000)Do counterfeits devalue the o…Consuming luxury brands: The relevance of the ‘Rarity Principle’ (2000)Consuming luxury brands: The …A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…The mass marketing of luxury (1998)The mass marketing of luxuryA Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)A Consumer Values Orientation…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …The mediating role of narcissistic behavior in the relationship between materialistic orientation and conspicuous online consumption behavior on social media (2023)The mediating role of narciss…Measuring consumers’ dominant value perceptions to determine their purchase intention of luxury fashion consumption (2023)Measuring consumers’ dominant…Society and the Adolescent Self-Image (1965)The nature of human values (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Subjective well-being: Three decades of progress. 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A new definition and review of the literature (2017)Advances in Consumer Research (2025)The Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Exploring customer brand engagement: definition and themes (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Users of the world, unite! The challenges and opportunities of Social Media (2009)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Brand Community (2001)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)
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References

  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation3,378 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,432 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,104 cited
  • 2007Customer Value Creation: A Practical Framework1,011 cited
  • 2009Co-creating value for luxury brands964 cited
  • 2004Exploring consumer status and conspicuous consumption870 cited
  • 2000Do counterfeits devalue the ownership of luxury brands?639 cited
  • 1998The mass marketing of luxury631 cited
  • 2000Consuming luxury brands: The relevance of the ‘Rarity Principle’583 cited

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  • 2009Luxury brand marketing – The experience is everything!568 cited
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    • 2023The mediating role of narcissistic behavior in the relationship between materialistic orientation and conspicuous online consumption behavior on social media11 cited
    • 2023Measuring consumers’ dominant value perceptions to determine their purchase intention of luxury fashion consumption10 cited