SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Identitätsorientierter Ansatz der Markenführung — eine entscheidungsorientierte Perspektive
16 references·1 citing·41 second hop
Identitätsorientierter Ansatz der Markenführung — eine entscheidungsorientierte Perspektive (2004)Identitätsorientierter Ansatz der Markenf…Institutionen, institutioneller Wandel und Wirtschaftsleistung (2025)Institutionen, institutionell…Konsumentenverhalten (2022)KonsumentenverhaltenWettbewerbsvorteile. Spitzenleistungen erreichen und behaupten (2007)Wettbewerbsvorteile. Spitzenl…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Frankfurter Allgemeine Zeitung (2001)Frankfurter Allgemeine ZeitungDynamic capabilities and strategic management (1997)Dynamic capabilities and stra…Building Strong Brands (1995)Building Strong BrandsAn Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands (1995)An Empirical Investigation of…Wettbewerbsvorteile durch Kernkompetenzen (1994)Wettbewerbsvorteile durch Ker…Foreign Branding and Its Effects on Product Perceptions and Attitudes (1994)Foreign Branding and Its Effe…Organizational culture and leadership (1993)Organizational culture and le…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Die Marke - Kapital des Unternehmens (1992)Die Marke - Kapital des Unter…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Corporate cultures: The rites and rituals of corporate life (1983)Corporate cultures: The rites…Einführung in die Betriebswirtschaftslehre (1958)Einführung in die Betriebswir…Ansätze zur Erfassung und Entwicklung der Markenidentität (2019)Ansätze zur Erfassung und Ent…Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)A resource‐based view of the firm (1984)The cornerstones of competitive advantage: A resource‐based view (1993)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)The Nature of the Firm (1937)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Managing Brand Equity (1991)Consumer Choice between Hedonic and Utilitarian Goods (2000)Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods (2002)The consumer psychology of brands (2011)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Wertschöpfung, Integration (2007)Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication (2008)Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling (2014)Reconceptualizing the Determinants of Risk Behavior (1992)Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis (2002)Review : A Review of Culture in Information Systems Research: Toward a Theory of Information Technology Culture Conflict1 (2006)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)The Commitment-Trust Theory of Relationship Marketing (1994)The Social Transformation of Trust in Government (2005)Impression Management 2.0 (2008)If You're So Smart, Why Are You under Surveillance? Universities, Neoliberalism, and New Public Management (2012)
this work references cited by second hop

References

  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1997Dynamic capabilities and strategic management34,723 cited
  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1993Organizational culture and leadership16,462 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1995Building Strong Brands4,432 cited
  • 1983Corporate cultures: The rites and rituals of corporate life2,954 cited
  • 2001Frankfurter Allgemeine Zeitung2,259 cited
  • 1958Einführung in die Betriebswirtschaftslehre582 cited
  • 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes545 cited
  • 2007Wettbewerbsvorteile. Spitzenleistungen erreichen und behaupten485 cited
  • 2022Konsumentenverhalten276 cited
  • 2025Institutionen, institutioneller Wandel und Wirtschaftsleistung273 cited
  • 1992Die Marke - Kapital des Unternehmens190 cited
  • 1994Wettbewerbsvorteile durch Kernkompetenzen184 cited
  • 1995An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

165 cited

Cited by

  • 2019Ansätze zur Erfassung und Entwicklung der Markenidentität12 cited