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Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products?
16 references·0 citing·47 second hopsampled
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (2022)Does Advertising Help Improve Consumer Pu…Social Influence, Social Meaning, and Deterrence (2019)Social Influence, Social Mean…Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality (2018)Does brand experience transla…Factors affecting consumers’ green product purchase decisions (2015)Factors affecting consumers’ …Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? (2015)Examining green consumerism m…Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)Partial least squares structu…Partial Least Squares: The Better Approach to Structural Equation Modeling? (2012)Partial Least Squares: The Be…What drives the development of the insurance sector? An empirical analysis based on a panel of developed and developing countries (2011)What drives the development o…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Methodological fit in management field research (2007)Methodological fit in managem…The Influence of Advertising on Consumer Brand Preference (2005)The Influence of Advertising …Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…An Overview of Psychological Measurement (1978)An Overview of Psychological …The partial least squares approach for structural equation modeling. 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 2011PLS-SEM: Indeed a Silver Bullet22,692 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics19,243 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,799 cited
  • 2007Methodological fit in management field research3,250 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers2,309 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?2,173 cited
  • 1978An Overview of Psychological Measurement1,902 cited
  • 2012Partial Least Squares: The Better Approach to Structural Equation Modeling?890 cited
  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 2015Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?562 cited
  • 2015Factors affecting consumers’ green product purchase decisions560 cited
  • 2018Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality195 cited
  • 2019Social Influence, Social Meaning, and Deterrence179 cited

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  • 2011What drives the development of the insurance sector? An empirical analysis based on a panel of developed and developing countries174 cited
  • 2005The Influence of Advertising on Consumer Brand Preference145 cited
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