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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea
16 references·0 citing·48 second hop
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea (2022)When background music in audiovisual adve…The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation (2012)The “Visual Depiction Effect”…Brands as intentional agents framework: How perceived intentions and ability can map brand perception (2012)Brands as intentional agents …Exciting red and competent blue: the importance of color in marketing (2011)Exciting red and competent bl…Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…Effects of brand personality on brand trust and brand affect (2010)Effects of brand personality …Placing the face in context: Cultural differences in the perception of facial emotion. (2008)Placing the face in context: …Individual Differences in Analytic Versus Holistic Thinking (2007)Individual Differences in Ana…Culture and the Physical Environment (2006)Culture and the Physical Envi…Does brand trust matter to brand equity? (2005)Does brand trust matter to br…Cultural variation in eye movements during scene perception (2005)Cultural variation in eye mov…Determinants of trust in a service provider: the moderating role of length of relationship (2002)Determinants of trust in a se…A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)A model of (often mixed) ster…Culture and systems of thought: Holistic versus analytic cognition. (2001)Culture and systems of though…Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans. (2001)Attending holistically versus…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The geography of thought : how Asians and Westerners think differently--and why (2003)A cultural task analysis of implicit independence: Comparing North America, Western Europe, and East Asia. 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(2009)The Construction of Emotion in Interactions, Relationships, and Cultures (2012)Culture and emotion regulation (2015)When Good Brands Do Bad (2004)The dynamics of warmth and competence judgments, and their outcomes in organizations (2011)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Culture and point of view (2003)Psychological Universals: What Are They and How Can We Know? (2005)
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References

  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
  • 2001Culture and systems of thought: Holistic versus analytic cognition.4,261 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2001Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans.1,423 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited
  • 2005Cultural variation in eye movements during scene perception893 cited
  • 2005Does brand trust matter to brand equity?892 cited
  • 2011Exciting red and competent blue: the importance of color in marketing735 cited
  • 2008Placing the face in context: Cultural differences in the perception of facial emotion.702 cited
  • 2012Brands as intentional agents framework: How perceived intentions and ability can map brand perception674 cited
  • 2007Individual Differences in Analytic Versus Holistic Thinking552 cited
  • 2010Effects of brand personality on brand trust and brand affect547 cited
  • 2002Determinants of trust in a service provider: the moderating role of length of relationship541 cited

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  • 2012The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation463 cited
  • 2006Culture and the Physical Environment448 cited
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