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Hotel general managers' brand love: A thematic analysis with general managers in the U.S.
16 references·1 citing·49 second hop
Hotel general managers' brand love: A thematic analysis with general managers in the U.S. (2022)Hotel general managers' brand love: A the…Internal branding process: Exploring the role of mediators in top management's leadership–commitment relationship (2016)Internal branding process: Ex…The role of brand love in consumer‐brand relationships (2013)The role of brand love in con…Organizational Culture and Climate (2012)Organizational Culture and Cl…Organizational Climate and Culture (2012)Organizational Climate and Cu…Brand Love (2011)Brand LoveWorkplace fun: the moderating effects of generational differences (2009)Workplace fun: the moderating…Internal branding: an enabler of employees' brand‐supporting behaviours (2009)Internal branding: an enabler…When consumers love their brands: Exploring the concept and its dimensions (2007)When consumers love their bra…Internal branding: Exploring the employee's perspective (2007)Internal branding: Exploring …Using thematic analysis in psychology (2006)Using thematic analysis in ps…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…How Many Interviews Are Enough? (2005)How Many Interviews Are Enoug…Organizational culture and leadership (1993)Organizational culture and le…On the meaning of Maslach's three dimensions of burnout. (1990)On the meaning of Maslach's t…A triangular theory of love. (1986)A triangular theory of love.Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Corporate social responsibility and brand love: attractiveness and authenticity (2025)Corporate social responsibili…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 2005How Many Interviews Are Enough?20,704 cited
  • 1993Organizational culture and leadership16,462 cited
  • 1986A triangular theory of love.2,611 cited
  • 1977Content Analysis in Consumer Research2,310 cited
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  • 2007When consumers love their brands: Exploring the concept and its dimensions628 cited
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  • 2009Internal branding: an enabler of employees' brand‐supporting behaviours289 cited
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  • 2009Workplace fun: the moderating effects of generational differences201 cited
  • 2016Internal branding process: Exploring the role of mediators in top management's leadership–commitment relationship

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  • 2025Corporate social responsibility and brand love: attractiveness and authenticity10 cited