SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Linguistic Glocalization as a Promotional Strategy by Multi-National Fast-Food Chains: A Case Of Pakistan
16 references·0 citing·45 second hop
Linguistic Glocalization as a Promotional Strategy by Multi-National Fast-Food Chains: A Case Of Pakistan (2022)Linguistic Glocalization as a Promotional…English around the World: An Introduction (2020)English around the World: An …The Language of Consumer Advertising: Linguistic and Psychological Perspectives (2019)The Language of Consumer Adve…The Lexus and the Olive Tree: Understanding Globalization (2017)The Lexus and the Olive Tree:…Global Marketing Management (2009)Global Marketing ManagementBilingualism and the Emotional Intensity of Advertising Language (2008)Bilingualism and the Emotiona…Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences (2006)Consumer attitudes toward mar…Tourism and glocalization “Local” Tour Guiding (2005)Tourism and glocalization “Lo…SOCIOLINGUISTIC EFFECTS ON CODE-SWITCHED ADS TARGETING BILINGUAL CONSUMERS (2005)SOCIOLINGUISTIC EFFECTS ON CO…Internationalization and the Dynamics of Product Adaptation—An Empirical Investigation (2004)Internationalization and the …McDonald’s: “think global, act local” – the marketing mix (2001)McDonald’s: “think global, ac…The Relationship between Values and Appeals in Israeli Advertising: A Smallest Space Analysis (2000)The Relationship between Valu…Globalization and Culture: (1998)Globalization and Culture:Global Marketing Channels and the Standardization Controversy (1997)Global Marketing Channels and…EMERGING POSITIONING STRATEGIES IN GLOBAL MARKETING (1987)EMERGING POSITIONING STRATEGI…THE STRATEGIC ROLE OF INTERNATIONAL MARKETING (1986)THE STRATEGIC ROLE OF INTERNA…Customizing global marketing (1986)Customizing global marketingUnderstanding Attitudes and Predicting Social Behavior (1980)On the Evaluation of Structural Equation Models (1988)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products (2010)Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective (2015)Estimating Nonresponse Bias in Mail Surveys (1977)EQS : structural equations program manual (1989)Success in Global New Product Development: Impact of Strategy and the Behavioral Environment of the Firm (2010)The Role of Cultural Intelligence in Marketing Adaptation and Export Performance (2013)SME foreign market entry mode choice and foreign venture performance: The moderating effect of international experience and product adaptation (2016)A comprehensive grammar of the English language . By Randolph Quirk, Sidney Greenbaum, Geoffrey Leech, and Jan Svartvik. Index by David Crystal. London: Longman, 1985. Pp. x, 1779. (1988)Language Contact: An Introduction (2001)English language education in East Asia: some recent developments (2012)3. English as a Global Language (2016)From colonial dynamism to current transnationalism (2018)Mapping the Americanization of English in space and time (2018)The personalised marketplace: beyond the 4Ps (1999)Fast foods and ethical consumer value: a focus on McDonald's and KFC (2005)Glocalization: a critical introduction (2016)Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective (2017)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Risk as feelings. (2001)How Does Language Matter for Services? Challenges and Propositions for Service Research (2012)Emotionality differences between a native and foreign language: theoretical implications (2014)Visual attention toward tourism photographs with text: An eye-tracking study (2015)Local Knowledge: Further Essays In Interpretive Anthropology (1983)The consequences of modernity (1990)Modernity at Large: Cultural Dimensions of Globalization. (1998)Imaged or Imagined? Cultural Representations and the “Tourismification” of Peoples and Places (2009)Muslim Tourist Perceived Value in the Hospitality and Tourism Industry (2014)The determinants of Muslim travellers’ intention to visit non-Islamic countries: a halal tourism implication (2020)The psychology of globalization. (2002)What to do when Stakeholders matter (2004)Social Movements and Organization Theory (2005)Autonomy and Procedural Justice: A Framework for Evaluating Subsidiary Strategy (1997)The development of subsidiary-management research: review and theoretical analysis (2002)Born-International SMEs: BI-Level Impacts of Resources and Intentions (2003)Exploration and Exploitation in Innovation: Reframing the Interpretation (2008)How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs (2014)Green business value chain: a systematic review (2019)The Sociology of the Self (2003)Culture, Globalization, Mediation (2004)Global warming—global responsibility? Media frames of collective action and scientific certainty (2009)
this work references cited by second hop

References

  • 2017The Lexus and the Olive Tree: Understanding Globalization1,467 cited
  • 2006Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences476 cited
  • 1998Globalization and Culture:467 cited
  • 2009Global Marketing Management341 cited
  • 1986Customizing global marketing323 cited
  • 2008Bilingualism and the Emotional Intensity of Advertising Language248 cited
  • 2005Tourism and glocalization “Local” Tour Guiding244 cited
  • 2020English around the World: An Introduction230 cited
  • 2004Internationalization and the Dynamics of Product Adaptation—An Empirical Investigation158 cited
  • 2001McDonald’s: “think global, act local” – the marketing mix118 cited
  • 2005SOCIOLINGUISTIC EFFECTS ON CODE-SWITCHED ADS TARGETING BILINGUAL CONSUMERS106 cited
  • 1987EMERGING POSITIONING STRATEGIES IN GLOBAL MARKETING83 cited
  • 2000The Relationship between Values and Appeals in Israeli Advertising: A Smallest Space Analysis81 cited
  • 1986THE STRATEGIC ROLE OF INTERNATIONAL MARKETING76 cited
  • 1997Global Marketing Channels and the Standardization Controversy56 cited
  • 2019

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Language of Consumer Advertising: Linguistic and Psychological Perspectives
32 cited

Cited by

No citing works inside the corpus for this window.