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Estimating and Exploiting the Impact of Photo Layout: A Structural Approach
16 references·0 citing·44 second hop
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(1994)Effects of color on emotions.Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations (1992)Getting an Angle in Advertisi…Discrete choice analysis: Theory and application to travel demand (1988)Discrete choice analysis: The…Appeals to image and claims about quality: Understanding the psychology of advertising. (1985)Appeals to image and claims a…Maximum score estimation of the stochastic utility model of choice (1975)Maximum score estimation of t…The Handbook of Social Psychology (1969)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1988Discrete choice analysis: Theory and application to travel demand3,257 cited
  • 2004Revenue Management Under a General Discrete Choice Model of Consumer Behavior1,110 cited
  • 1994Effects of color on emotions.1,103 cited
  • 1975Maximum score estimation of the stochastic utility model of choice886 cited
  • 2005Emotional category data on images from the international affective picture system678 cited
  • 1985Appeals to image and claims about quality: Understanding the psychology of advertising.575 cited
  • 1997Effects of Color as an Executional Cue in Advertising: They're in the Shade455 cited
  • 2007Demand Estimation and Assortment Optimization Under Substitution: Methodology and Application436 cited
  • 2001Stocking Retail Assortments Under Dynamic Consumer Substitution423 cited
  • 2013A Nonparametric Approach to Modeling Choice with Limited Data305 cited
  • 2019Reducing Discrimination with Reviews in the Sharing Economy: Evidence from Field Experiments on Airbnb294 cited
  • 2009OM Practice —Choice-Based Revenue Management: An Empirical Study of Estimation and Optimization185 cited
  • 2007Semiparametric estimation of multinomial discrete‐choice models using a subset of choices145 cited
  • 2005Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice127 cited

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  • 1992Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations127 cited
  • 2016When Prospect Theory Meets Consumer Choice Models: Assortment and Pricing Management with Reference Prices96 cited
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