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Do TikTok Discounts Livestream Triggers Gen Z Impulse Buying Behavior
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Do TikTok Discounts Livestream Triggers Gen Z Impulse Buying Behavior (2023)Do TikTok Discounts Livestream Triggers G…PERSEPSI GENERASI Z TERHADAP FITUR TIKTOK SHOP PADA APLIKASI TIKTOK (2022)PERSEPSI GENERASI Z TERHADAP …What Drives Gift-giving Intention in Live Streaming? The Perspectives of Emotional Attachment and Flow Experience (2021)What Drives Gift-giving Inten…Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021)Impulse Buying Behaviors in L…Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation (2021)Immediate or delayed! Whether…Consumer traits and situational factors: Exploring the consumer's online impulse buying in the pandemic time (2021)Consumer traits and situation…The Effects Of Mobile Marketing, Discount, And Lifestyle On Consumers’ Impulse Buying Behavior In Online Marketplace (2020)The Effects Of Mobile Marketi…How does scarcity promotion lead to impulse purchase in the online market? A field experiment (2020)How does scarcity promotion l…The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The role of live streaming in…What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement (2017)What drives live-stream usage…5 things HR professionals need to know about Generation Z (2017)5 things HR professionals nee…Pre- and post-purchase stage in impulse buying: The role of mood and satisfaction (2014)Pre- and post-purchase stage …Effects of Price Discounts and Bonus Packs on Online Impulse Buying (2014)Effects of Price Discounts an…A meta-analysis of consumer impulse buying (2013)A meta-analysis of consumer i…The effects of time pressure on human judgement and decision making (2002)The effects of time pressure …A framework for marketing management (2000)A framework for marketing man…Normative Influences on Impulsive Buying Behavior (1995)Normative Influences on Impul…The Handbook of Research Synthesis. (1995)Practical Meta-Analysis (2000)Methods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Impulse buying: a meta-analytic review (2019)Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues (2020)Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)Myopia and Inconsistency in Dynamic Utility Maximization (1973)Attitude-behavior relations: A theoretical analysis and review of empirical research. 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A deep learning-based dual-stage SEM-ANN analysis (2022)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory (2021)Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective (2022)What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)The partial least squares approach for structural equation modeling. (1998)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Understanding Consumer Online Impulse Buying in Live Streaming E-Commerce: A Stimulus-Organism-Response Framework (2022)Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants (2022)Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives (2002)A data-driven approach to predict the success of bank telemarketing (2014)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)The state of online impulse-buying research: A literature analysis (2016)Consumers response towards mobile commerce applications: S-O-R approach (2020)The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior (2021)Generation Z entering the workforce: the need for sustainable strategies in maximizing their talent (2018)Understanding Generation Z expectations for effective onboarding (2020)Generation Z Within the Workforce and in the Workplace: A Bibliometric Analysis (2022)
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References

  • 1995Normative Influences on Impulsive Buying Behavior2,123 cited
  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,700 cited
  • 2000A framework for marketing management1,122 cited
  • 2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement810 cited
  • 2013A meta-analysis of consumer impulse buying555 cited
  • 2021Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework492 cited
  • 2020How does scarcity promotion lead to impulse purchase in the online market? A field experiment326 cited
  • 2021What Drives Gift-giving Intention in Live Streaming? The Perspectives of Emotional Attachment and Flow Experience253 cited
  • 20175 things HR professionals need to know about Generation Z182 cited
  • 2014Effects of Price Discounts and Bonus Packs on Online Impulse Buying148 cited
  • 2014Pre- and post-purchase stage in impulse buying: The role of mood and satisfaction124 cited
  • 2022PERSEPSI GENERASI Z TERHADAP FITUR TIKTOK SHOP PADA APLIKASI TIKTOK105 cited
  • 2021Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation96 cited
  • 2002The effects of time pressure on human judgement and decision making

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82 cited
  • 2020The Effects Of Mobile Marketing, Discount, And Lifestyle On Consumers’ Impulse Buying Behavior In Online Marketplace78 cited
  • 2021Consumer traits and situational factors: Exploring the consumer's online impulse buying in the pandemic time71 cited
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