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Editorial: Managerial decision-making from the perspectives of behavioral science and neuroscience
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References

  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2015Consumer Neuroscience: Applications, Challenges, and Possible Solutions490 cited
  • 2017Consumer Neuroscience: Past, Present, and Future126 cited
  • 2015Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing69 cited
  • 2019Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study63 cited
  • 2022The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness47 cited
  • 2020From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study39 cited
  • 2019The Neural Basis of Herding Decisions in Enterprise Clustering: An Event-Related Potential Study16 cited
  • 2022The Neural and Psychological Processes of Peer-Influenced Online Donation Decision: An Event-Related Potential Study7 cited
  • 2022The Influence of Industry Leaders’ Behavior on the Decisions of Common Enterprise Leaders in Enterprise Clustering: An Event-Related Potential Study2 cited

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