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PENGARUH PROMOSI DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Gerai Baru Es Teh Indonesia di Bandar Lampung)

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References

1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
2019PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HI JACK SANDALS BANDUNG134 cited
2014PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN KARTU PRABAYAR TELKOMSEL48 cited

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2023Apakah brand awareness mampu memoderasi promosi, kualitas produk dan inovasi terhadap keputusan pembelian?9 cited

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