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Neuromarketing: The Physiological Tools for Understanding Consumer Behaviour

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References

2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
2011Neuromarketing: The New Science of Consumer Behavior663 cited
2020Emotion Recognition Using Eye-Tracking: Taxonomy, Review and Current Challenges294 cited
2019Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends220 cited
2020Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research132 cited
2022The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation from the Advertising Industry44 cited

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2023Harnessing Neuromarketing Techniques to Enhance Brand Engagement8 cited

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