E-Trust in E-Commerce: A Systematic Literature Review

Abstract

The abstract must be short, interesting, simple, and easy to understand without trust is a key principle in building longterm successful relationships in the e-commerce context.With no physical interaction between buyers and sellers, how websites can gain the trust of buyers and fulfil promises made has become a central issue in fostering customer confidence.It became important to gain an in-depth understanding of the concept of e-trust or online trust.A systematic literature review was conducted with the aim of identifying the terminology of e-trust/online trust and its size in the context of e-commerce and its derivatives.After going through several stages, 18 articles were obtained that match the criteria with a publication range from 2010-2020.E-trust/online trust is dominantly defined as the main key to customer confidence to conduct online transactions with various sizes emphasizing risk and security.

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