SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships
16 references·0 citing·37 second hop
Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships (2023)Assessing Returns from New Sport Marketin…Event study methodology in the marketing literature: an overview (2017)Event study methodology in th…The Economic Value of Celebrity Endorsements (2012)The Economic Value of Celebri…The Worth of Product Placement in Successful Films: An Event Study Analysis (2009)The Worth of Product Placemen…Before and after the technology sector crash: the effect of environmental munificence on stock market response to alliances of e‐commerce firms (2005)Before and after the technolo…Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity (2001)Exploring Managers' Perceptio…Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions (2000)Opportunism in Interfirm Rela…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …On Persistence in Mutual Fund Performance (1997)On Persistence in Mutual Fund…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…Common risk factors in the returns on stocks and bonds (1993)Common risk factors in the re…Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Agency Relationships in Marke…Anomalies: The Winner's Curse (1988)Anomalies: The Winner's CurseTheory of the firm: Managerial behavior, agency costs and ownership structure (1976)Theory of the firm: Manageria…EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)EFFICIENT CAPITAL MARKETS: A …The Adjustment of Stock Prices to New Information (1969)The Adjustment of Stock Price…An Empirical Evaluation of Accounting Income Numbers (1968)An Empirical Evaluation of Ac…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)Risk, Return, and Equilibrium: Empirical Tests (1973)The Cross-Section of Expected Stock Returns (1992)Illiquidity and stock returns: cross-section and time-series effects (2002)A five-factor asset pricing model (2014)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Evolution of Cooperation (1981)Economic Action and Social Structure: The Problem of Embeddedness (1985)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance (2007)Online influencer marketing (2022)The Behavior of Stock-Market Prices (1965)The Valuation of Risk Assets and the Selection of Risky Investments in Stock Portfolios and Capital Budgets (1965)ON THE PRICING OF CORPORATE DEBT: THE RISK STRUCTURE OF INTEREST RATES* (1974)Users of the world, unite! The challenges and opportunities of Social Media (2009)Job Market Signaling (1973)Separation of Ownership and Control (1983)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)The Nature of the Firm (1937)The Pricing of Options and Corporate Liabilities (1973)Corporate financing and investment decisions when firms have information that investors do not have (1984)An Integrative Model Of Organizational Trust (1995)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Dividend Policy, Growth, and the Valuation of Shares (1961)Using daily stock returns (1985)Efficient Capital Markets: II (1991)Multifactor Explanations of Asset Pricing Anomalies (1996)
this work references cited by second hop

References

  • 1976Theory of the firm: Managerial behavior, agency costs and ownership structure71,441 cited
  • 1993Common risk factors in the returns on stocks and bonds26,615 cited
  • 1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*24,470 cited
  • 1997On Persistence in Mutual Fund Performance17,267 cited
  • 1968An Empirical Evaluation of Accounting Income Numbers6,384 cited
  • 1969The Adjustment of Stock Prices to New Information5,093 cited
  • 2000Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions1,406 cited
  • 1992Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories1,105 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1988Anomalies: The Winner's Curse536 cited
  • 2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity403 cited
  • 2017Event study methodology in the marketing literature: an overview369 cited
  • 2005Before and after the technology sector crash: the effect of environmental munificence on stock market response to alliances of e‐commerce firms271 cited
  • 2009

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Worth of Product Placement in Successful Films: An Event Study Analysis
217 cited
  • 2012The Economic Value of Celebrity Endorsements198 cited
  • Cited by

    No citing works inside the corpus for this window.