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• 2006Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence.3,725 cited
• 1998All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects2,592 cited
• 2011Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review1,149 cited
• 1998The Influence of Framing on Risky Decisions: A Meta-analysis1,122 cited
• 2010Framing and communicating climate change: The effects of distance and outcome frame manipulations792 cited
• 2014Green Claims and Message Frames: How Green New Products Change Brand Attitude504 cited
• 2015Scarcity Frames Value432 cited
• 2006Behavioral Economics and Marketing in Aid of Decision Making among the Poor403 cited
• 1999The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior378 cited
• 2004How regulatory fit enhances motivational strength during goal pursuit371 cited
• 2003The Effects of Source Credibility and Message Framing on Exercise Intentions, Behaviors, and Attitudes: An Integration of the Elaboration Likelihood Model and Prospect Theory1355 cited
• 2008The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages294 cited
• 2001Communicating the Consequences of Early Detection: The Role of Evidence and Framing