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Product attributes and benefits: integrated framework and research agenda
16 references·1 citing·59 second hop
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389 cited
  • 2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments378 cited
  • 2007Ethnocentric beliefs and country‐of‐origin (COO) effect310 cited
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    • 2025Product scarcity effect and marketing strategy: evidence from wine ranking data (1988–2022)0 cited