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Gender roles in advertising
1 references·16 citing·55 second hop
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References

  • 1979Trends in Sex Roles in Television Commercials150 cited

Cited by

  • 2015Ads aimed at dads: exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies103 cited
  • 2022Older People in Advertising96 cited
  • 2021Gender stereotypes in advertising have negative cross-gender effects85 cited
  • 2022Femvertising or femwashing? Women's perceptions of authenticity85 cited
  • 2017Tightness–looseness: A new framework to understand consumer behavior75 cited
  • 2016Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general69 cited
  • 2022Becoming an entrepreneur: A study of factors with women from the tech sector52 cited
  • 2020Vulnerability in a tracked society: Combining tracking and survey data to understand who gets targeted with what content51 cited
  • 2019Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?47 cited
  • 2022Femvertising practices on social media: a comparison of luxury and non-luxury brands44 cited
  • 2020The Interplay between Advertising and Society: An Historical Analysis44 cited
  • 2015Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain43 cited
  • 2021Female power portrayals in advertising

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42 cited
  • 2016A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials42 cited
  • 2024Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda38 cited
  • 2018Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?38 cited