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How does corporate hypocrisy reduce customer co-creation behaviors? Moderated mediation analysis of corporate reputation and self-brand connection
16 references·0 citing·54 second hopsampled
How does corporate hypocrisy reduce customer co-creation behaviors? Moderated mediation analysis of corporate reputation and self-brand connection (2023)How does corporate hypocrisy reduce custo…Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Perceived Greenwashing: The E…Does Corporate Social Responsibility Affect Information Asymmetry? (2016)Does Corporate Social Respons…When consumers doubt, Watch out! The role of CSR skepticism (2013)When consumers doubt, Watch o…Customer value co-creation behavior: Scale development and validation (2012)Customer value co-creation be…Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Sources of Method Bias in Soc…Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures (2010)Is Customer Participation in …Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Corporate Hypocrisy: Overcomi…Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation (2005)Being Good or Being Known: An…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Testing Mediational Models With Longitudinal Data: Questions and Tips in the Use of Structural Equation Modeling. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives110,919 cited
  • 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It16,216 cited
  • 1970Back-Translation for Cross-Cultural Research14,471 cited
  • 2001Understanding Information Systems Continuance: An Expectation-Confirmation Model19,239 cited
  • 2003Testing Mediational Models With Longitudinal Data: Questions and Tips in the Use of Structural Equation Modeling.3,644 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 2012Customer value co-creation behavior: Scale development and validation1,675 cited
  • 2005Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation1,610 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2009Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions1,355 cited
  • 2010Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures

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1,084 cited
  • 2013When consumers doubt, Watch out! The role of CSR skepticism918 cited
  • 2016Does Corporate Social Responsibility Affect Information Asymmetry?852 cited
  • 2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions813 cited
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