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Hype or opportunity? Tokenization as engagement platform in sport marketing
16 references·1 citing·40 second hopsampled
Hype or opportunity? Tokenization as engagement platform in sport marketing (2023)Hype or opportunity? Tokenization as enga…Zooming out: actor engagement beyond the dyadic (2018)Zooming out: actor engagement…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Actor engagement as a microfoundation for value co-creation (2016)Actor engagement as a microfo…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…The sport value framework – a new fundamental logic for analyses in sport management (2014)The sport value framework – a…The Role of Customer Engagement Behavior in Value Co-Creation (2014)The Role of Customer Engageme…Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context (2014)Conceptualization and Measure…Beyond virtuality: from engagement platforms to engagement ecosystems (2014)Beyond virtuality: from engag…Customer Engagement (2011)Customer EngagementContextualization and value-in-context: How context frames exchange (2011)Contextualization and value-i…Expanding understanding of service exchange and value co-creation: a social construction approach (2010)Expanding understanding of se…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…On value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…Using thematic analysis in psychology (2006)Using thematic analysis in ps…The paucity of multimethod research: a review of the information systems literature (2003)The paucity of multimethod re…Models of Network Structure (1980)Models of Network StructureExploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms (2024)Exploring the Influence of Fo…Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)A New Status Index Derived from Sociometric Analysis (1953)Structural balance: a generalization of Heider's theory. (1956)The Strength of Weak Ties (1973)Classification in Art (1987)The Growth of the Firm in Planned Economies in Transition: Institutions, Organizations, and Strategic Choice (1996)Job Information Networks, Neighborhood Effects, and Inequality (2004)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)The Constitution of Society. Outline of the Theory of Structuration (1984)Co-Production and the Co-Creation of Value in Public Services: A suitable case for treatment? (2016)Service-dominant logic 2025 (2016)From value chain to value constellation: designing interactive strategy. (1993)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: continuing the evolution (2007)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Flow: the psychology of optimal experience (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Firm Resources and Sustained Competitive Advantage (1991)Designing conceptual articles: four approaches (2020)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Case Study Research: Design and Methods (1984)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016)Toward a theory of customer engagement marketing (2016)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Economic Action and Social Structure: The Problem of Embeddedness (1985)Institutions, Institutional Change and Economic Performance (1990)
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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
  • 2010Expanding understanding of service exchange and value co-creation: a social construction approach1,426 cited
  • 2014The Role of Customer Engagement Behavior in Value Co-Creation1,219 cited
  • 2011Contextualization and value-in-context: How context frames exchange1,162 cited
  • 1980Models of Network Structure812 cited
  • 2016Actor engagement as a microfoundation for value co-creation771 cited
  • 2003The paucity of multimethod research: a review of the information systems literature368 cited
  • 2014Beyond virtuality: from engagement platforms to engagement ecosystems300 cited
  • 2014Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context298 cited
  • 2018Zooming out: actor engagement beyond the dyadic

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259 cited
  • 2014The sport value framework – a new fundamental logic for analyses in sport management247 cited
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    • 2024Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms10 cited