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How do food companies try to reach lower-income consumers, and do they succeed? Insights from a systematic review
16 references·1 citing·51 second hop
How do food companies try to reach lower-income consumers, and do they succeed? Insights from a systematic review (2023)How do food companies try to reach lower-…The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: an…Unravelling inclusive business models for achieving food and nutrition security in BOP markets (2020)Unravelling inclusive busines…Driving impact through base of the pyramid distribution models (2019)Driving impact through base o…Serving poor people in rich countries: the bottom-of-the-pyramid business model solution (2015)Serving poor people in rich c…Profits at the bottom of the pyramid (2014)Profits at the bottom of the …Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept (2013)Reviewing a Decade of Researc…Marketing Strategies at the Bottom of the Pyramid: Examples From Nestlé, Danone, and Procter & Gamble (2013)Marketing Strategies at the B…Building Partnerships to Create Social and Economic Value at the Base of the Global Development Pyramid (2013)Building Partnerships to Crea…Instant Noodles as an Antifriction Device: Making the BOP with PPP in PNG (2012)Instant Noodles as an Antifri…The Marketization of Poverty (2011)The Marketization of PovertyAccelerating inclusive business opportunities : business models that make a difference (2011)Accelerating inclusive busine…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …Challenges in Marketing Socially Useful Goods to the Poor (2010)Challenges in Marketing Socia…A typology of reviews: an analysis of 14 review types and associated methodologies (2009)A typology of reviews: an ana…Lessons for successful BOP marketing from Caracas' slums (2008)Lessons for successful BOP ma…The fortune at the bottom of the pyramid (2005)The fortune at the bottom of …Business Models for Reaching Lower-income consumers with nutritious foods (2023)Business Models for Reaching …The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

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  • 2009A typology of reviews: an analysis of 14 review types and associated methodologies10,781 cited
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30 cited
  • 2019Driving impact through base of the pyramid distribution models28 cited
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    • 2023Business Models for Reaching Lower-income consumers with nutritious foods2 cited