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Green purchase behavior: the role of green advertising, green awareness, and eco-literacy
6 references·2 citing·38 second hop
Green purchase behavior: the role of green advertising, green awareness, and eco-literacy (2023)Green purchase behavior: the role of gree…How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness (2021)How Attributes of Green Adver…Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior (2019)Influences of environmental a…Green advertising, green brand image and green awareness for environmental products (2018)Green advertising, green bran…Business Area Changes and Entrepreneurial Persistence in Ecology- and Food-Related Industries: Knowledge Heterogeneity and Emotion Perspectives (2018)Business Area Changes and Ent…Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016)Application of the Extended T…Green Buyer Behavior: Evidence from Asia Consumers (2013)Green Buyer Behavior: Evidenc…Impact of Green Awareness, Green Brand Image, and Green E-WOM with Trust as a Mediation on the Intention to Buy Eco-Friendly Houses (2024)Impact of Green Awareness, Gr…Green awareness and green product: a direction for sustainable consumption (2024)Green awareness and green pro…Culture's Consequences: International Differences in Work-Related Values (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Research methods for business: A skill building approach (1993)A consumer values-based approach to enhancing green consumption (2021)Influencing Green Purchase Intention through Eco Labels and User-Generated Content (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Commitment-Trust Theory of Relationship Marketing (1994)Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020)Factors affecting green purchase behavior: A systematic literature review (2022)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The theory of planned behavior (1991)Alternative Ways of Assessing Model Fit (1992)The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern (2018)Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing (2020)Psychological Safety and Learning Behavior in Work Teams (1999)The Promise of Enterpreneurship as a Field of Research (2000)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)How External Environment and Altruistic Traits Drive Eco-Centric Entrepreneurial Intention Among Youth in the Post-COVID-19 Era? (2022)Market orientation, competitive advantage, and performance: A demand-based perspective (2008)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Transformative green marketing: Impediments and opportunities (2011)Confirmatory factor analysis of green advertising and its impact on green awareness (2020)The Origins, Evolution, Current State, and Future of Green Products and Consumer Research: A Bibliometric Analysis (2022)Packaging-free practices in food retail: the impact on customer loyalty (2023)Communication of Innovations: A Cross-Cultural Approach. (1974)The value of online surveys (2005)Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior (2023)How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? A cross‐cultural study (2023)Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants (2024)Green product purchase intention: impact of green brands, attitude, and knowledge (2016)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Willingness to pay more for green products: A critical challenge for Gen Z (2023)How Can Industrial SMEs Achieve Sustainability through Cleaner Production? Green Marketing’s Role as a Mediator (2024)Greener, more wasteful? Examining the rebound effect of green product offerings in tourism (2025)Enhance green purchase intentions (2012)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Pro-environmental purchase behaviour: The role of consumers' biospheric values (2016)
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References

  • 2016Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers806 cited
  • 2019Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior445 cited
  • 2013Green Buyer Behavior: Evidence from Asia Consumers151 cited
  • 2018Green advertising, green brand image and green awareness for environmental products47 cited
  • 2021How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness28 cited
  • 2018Business Area Changes and Entrepreneurial Persistence in Ecology- and Food-Related Industries: Knowledge Heterogeneity and Emotion Perspectives13 cited

Cited by

  • 2024Green awareness and green product: a direction for sustainable consumption7 cited
  • 2024Impact of Green Awareness, Green Brand Image, and Green E-WOM with Trust as a Mediation on the Intention to Buy Eco-Friendly Houses5 cited

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