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The Role of Anthropomorphism in Consumer Evaluations of Sustainable Products: A Research Note
16 references·0 citing·47 second hopsampled
The Role of Anthropomorphism in Consumer Evaluations of Sustainable Products: A Research Note (2023)The Role of Anthropomorphism in Consumer …How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)How to SHIFT Consumer Behavio…Sustainable consumer behavior (2018)Sustainable consumer behaviorHumanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Humanizing brands: When brand…Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption (2016)Is Eco-Friendly Unmanly? The …Exploring the Gap Between Consumers’ Green Rhetoric and Purchasing Behaviour (2014)Exploring the Gap Between Con…Double Standard: The Role of Environmental Consciousness in Green Product Usage (2012)Double Standard: The Role of …Personification in Advertising (2011)Personification in AdvertisingIt's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors (2011)It's the Mind-Set that Matter…Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception (2011)Gaming with Mr. Slot or Gamin…The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference (2010)The Sustainability Liability:…Going green to be seen: Status, reputation, and conspicuous conservation. (2010)Going green to be seen: Statu…To buy or not to buy? A social dilemma perspective on green buying (2009)To buy or not to buy? A socia…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Is That Car Smiling at Me? Sc…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy mechanism in human agency. (1982)The theory of planned behavior (1991)Mindful consumption: a customer-centric approach to sustainability (2010)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)The Principles of Psychology (1891)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. 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References

  • 2007On seeing human: A three-factor theory of anthropomorphism.4,513 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,669 cited
  • 2010Going green to be seen: Status, reputation, and conspicuous conservation.2,194 cited
  • 2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,223 cited
  • 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,105 cited
  • 2016Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption773 cited
  • 2011It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors758 cited
  • 2009To buy or not to buy? A social dilemma perspective on green buying690 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework653 cited
  • 2017Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me512 cited
  • 2014Exploring the Gap Between Consumers’ Green Rhetoric and Purchasing Behaviour509 cited
  • 2018Sustainable consumer behavior501 cited
  • 2012Double Standard: The Role of Environmental Consciousness in Green Product Usage

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493 cited
  • 2011Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception451 cited
  • 2011Personification in Advertising422 cited
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