References

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• 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
• 2001Brand trust in the context of consumer loyalty1,340 cited
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• 2005Does brand trust matter to brand equity?892 cited
• 2003Development and Validation of a Brand Trust Scale874 cited
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• 2018THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY562 cited
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• 2015Young consumers’ insights on brand equity358 cited
• 2007Brand equity in hospital marketing358 cited
• 2009The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty311 cited
• 2001Using free association to examine the relationship between the characteristics of brand associations and brand equity302 cited
• 2007Family as a source of consumer‐based brand equity301 cited